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The importance of creating a realistic marketing strategy and monitoring its success. If you read our previous blog about goal setting and implementing new strategies in 2020, then this blog is a great follow on. Sometimes it’s a bit too easy to go ahead all guns blazing and throw a pot of money at your…

The digital trends set to rocket your business to success in 2020 Hello 2020! The New Year always seems to spur instances of change and goal setting. Yet the majority of people fall at the first hurdle so soon after they’ve set their goals because they chose them on a whim and don’t have anyone…

Carrick can transform your underperforming website Your website represents your business: it should have the wow factor and should encourage your prospective customers to purchase from you.  If it’s not built effectively, you could be facing a whole heap of problems which could lead to underperformance and ultimately the loss of a whole lot of…

If you have read our earlier blog instalment ‘Vlog your way to Success’ you’ll already be aware of the importance video marketing can play as part of your marketing strategy. If you haven’t read that blog entry, you’ll most likely be aware anyway as no doubt you are familiar with the videos that pop up…

Giving your Digital Marketing the X Factor The X Factor is not just a TV show: it defines that special quality which every business should strive to achieve. Here we address some of the critical strategies and offer some top tips on how you can give your marketing the ‘X Factor’ to help your business…

Your website is your online portal to your business. It is important that you give it a lot of time and attention so that it functions effectively and portrays your business in the best light possible. Remember this could be the first instance in which people are introduced to you so it’s important you get…

It is becoming increasingly tricky to capture the attention of those using digital media. With lots of new content being added to the internet every second it is important to make sure your content stands out from the rest. One of the great ways of doing this is through video marketing. Over recent years, video…

Getting traffic to your website is one thing; getting that traffic to stay there is another. With millions of websites out there, you want to make sure that your website offers a great user experience. This will give you an edge over your competitors. Here we identify some of the key points of a structurally…

We’re not talking about the kind of rush hour traffic you see on the roads every day; instead we’re referring to the traffic you get to your website, i.e. how many people are visiting your website. In theory, if you’re getting more quality traffic to your website, then you should be seeing your sales increase.…

Why your business needs SEO Most businesses that have invested in a digital presence are likely to be familiar with the term Search Engine Optimisation, known as SEO. Most recognise that by investing in an SEO strategy, you can improve your search results and get more traffic to your website. That’s pretty much the very…