Posts by colin

Giving your Digital Marketing the X Factor The X Factor is not just a TV show: it defines that special quality which every business should strive to achieve. Here we address some of the critical strategies and offer some top tips on how you can give your marketing the ‘X Factor’ to help your business…

Your website is your online portal to your business. It is important that you give it a lot of time and attention so that it functions effectively and portrays your business in the best light possible. Remember this could be the first instance in which people are introduced to you so it’s important you get…

It is becoming increasingly tricky to capture the attention of those using digital media. With lots of new content being added to the internet every second it is important to make sure your content stands out from the rest. One of the great ways of doing this is through video marketing. Over recent years, video…

Getting traffic to your website is one thing; getting that traffic to stay there is another. With millions of websites out there, you want to make sure that your website offers a great user experience. This will give you an edge over your competitors. Here we identify some of the key points of a structurally…

We’re not talking about the kind of rush hour traffic you see on the roads every day; instead we’re referring to the traffic you get to your website, i.e. how many people are visiting your website. In theory, if you’re getting more quality traffic to your website, then you should be seeing your sales increase.…

Why your business needs SEO Most businesses that have invested in a digital presence are likely to be familiar with the term Search Engine Optimisation, known as SEO. Most recognise that by investing in an SEO strategy, you can improve your search results and get more traffic to your website. That’s pretty much the very…

If you have created quality content, it is likely that you want it to be seen by as many people as possible. However, you should take caution with this approach, particularly if what you are selling is quite niche. Of course, increasing your content reach can be valuable but it’s only really valuable if you…

5 Tips on Creating Content that is Golden Creating quality content should be a huge part of your marketing strategy. Content can be used online in a digital format, for example on social media or web copy, as well as in printed brochures, leaflets and other marketing materials. Whichever format your content is being produced…

How Pay Per Click can benefit your business Users are turning to Google to carry out searches for a product or service more and more often as the internet has become almost like a catalogue of businesses. There are different ways in which businesses can utilise this trend in business search and one of those…

Optimisation is the process of designing, building and updating your website to improve its ranking in search engine results and to attract people searching for information, products and services. Listing on page one is a tough cookie to crack, let alone getting to the top of the first page. However, it’s really worth the hard…