Uncategorised

PPC (pay per click) is managed by AdWords. It’s a strategy applied by many marketers to help boost business. A PPC campaign involves listing for a selection of keywords when someone makes a search on Google. Different to organic listings that are normally earned over time by having a SEO optimised website, PPC can be…

Having a website in this day and age is critical and often described as the single most important marketing tool for your business. Most business owners therefore invest heavily in getting their website right, ensuring it looks good, performs as it should and as the old saying goes “does what is says on the tin”.…

Your logo, business name, tag line, colour scheme, motto, website, digital marketing and print marketing materials are all imperative factors that congregate to create a brand. Remember your brand is your company’s identity, it’s the first thing people see and will often influence first impression, create loyalty and so on. You get the gist; your…

Internetlivestats suggests that Google processes over 40,000 searches a second, that’s about 3.5 billion searches per day. You don’t need us to tell you that that’s a lot of people. You know yourself, you carry out your internet search and then click on a website. I’m sure you get where we are heading here. If…

Why Your Business Should Be Using Print as Part of Your Marketing Strategy We live in a world that is saturated with marketing messages; you can no longer scroll through your Facebook feed without a sponsored post appearing or watch a YouTube video without being subject to a 10 second advert first. We can’t even…

It’s become near impossible to scroll through your newsfeed without spotting targeted Facebook adverts that contains content that sparks some sort of interest or relevance to yourself. Why is this you might wonder? Well somewhere out there is some savvy business using Facebook Advertising as part of their digital strategy. Facebook advertising is a powerful…

Plus 3 Benefits GDPR will bring to your Business The countdown is on, the new GDPR regulations come into force on May 25th 2018. For those who don’t know what GDPR is… it’s time to start paying attention. GDPR (General Data Protection Regulation) is all about data privacy. The GDPR Report States “GDPR aims to…

1. AdWords work faster than SEO A well optimised AdWords campaign can work much faster than SEO for a business to get the much coveted first spot in search, despite SEO and Google AdWords being search engine marketing strategies to generate more traffic. Some reasons that Adwords can work faster are: The ability to focus…

1. Mobile First 2017 was the year that more people browsed the web on their mobile phones rather than using a traditional desktop computer. This means that your website should be more focused than ever before on the mobile audience this year and beyond. Mobile design has matured. The roll-out burger has become established, minimising…

Lots of people take up new year resolutions to exercise more or eat healthily but what about your business? Is your business in need of help to maximise its online presence? Here are five of our new year resolutions we can help you with. 1. Ensure my website is responsive As more and more people…