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If you have created quality content, it is likely that you want it to be seen by as many people as possible. However, you should take caution with this approach, particularly if what you are selling is quite niche. Of course, increasing your content reach can be valuable but it’s only really valuable if you…

5 Tips on Creating Content that is Golden Creating quality content should be a huge part of your marketing strategy. Content can be used online in a digital format, for example on social media or web copy, as well as in printed brochures, leaflets and other marketing materials. Whichever format your content is being produced…

How Pay Per Click can benefit your business Users are turning to Google to carry out searches for a product or service more and more often as the internet has become almost like a catalogue of businesses. There are different ways in which businesses can utilise this trend in business search and one of those…

Optimisation is the process of designing, building and updating your website to improve its ranking in search engine results and to attract people searching for information, products and services. Listing on page one is a tough cookie to crack, let alone getting to the top of the first page. However, it’s really worth the hard…

We live in a fast paced world where people want to find what they are looking for with ease: they want information readily available to them. If we’re driving to a new place, more often than not we’ll put the address into our Sat Nav so that we know where to go and we’ll look…

Is your marketing proving to be successful? Are you getting a good return on investment? Are you generating new leads from your marketing? Has the traffic to your website increased? Which keywords are directing traffic to your website? Okay, you get the gist. These are all the types of questions you should know the answer…

Digital marketing provides the tools by which leads can be generated. Where there is a lead, there is opportunity for conversion. For most businesses, part of the problem lies in the lead generation itself. For some, leads are very slow and non-existent. A healthy business will need regular new leads that they are able to…

When it comes to Search Engine Optimisation (SEO), Keywords are pretty integral to your SEO strategy. Keywords can range from one singular word to key phrases made up of a few words. Keywords are used to help search engines depict what your page content is about and therefore direct relevant traffic to your website based…

The digital marketing industry is becoming saturated with numerous digital agencies set up to grow your online presence. There is so much that you could be doing digitally, that sometimes businesses are put off by all the jargon and overwhelmed by which strategies they should be using. Others find themselves dipping their toes in here…

If you’re browsing social media like Facebook, Instagram and Twitter, you will commonly see a piece of text or an image preceded with #words #that #have #the #hashtag #symbol #in #front #of #them. Hashtags aren’t always necessarily included within a sentence and are sometimes just shown next to stand alone words. What are hashtags used…