When it comes to Search Engine Optimisation (SEO), Keywords are pretty integral to your SEO strategy. Keywords can range from one singular word to key phrases made up of a few words. Keywords are used to help search engines depict what your page content is about and therefore direct relevant traffic to your website based on the words or phrases searched on the likes of Google. It is important that you choose keywords that are related to the content on your page so that when users are searching, they are shown the most relevant content that matches their search criteria.
As a business owner, you will want to be getting as much traffic to your website as possible: increased traffic should result in increased business. If your website is listing on the first page of Google, you are much more likely to get more traffic to your website than if it is listed on page three. This traffic is known as ‘organic search traffic’ and your SEO strategy can help boost your organic search.
It is important that you get the right traffic to your website: you don’t want someone searching for a new carpet to be scrolling your website if you are a travel agent. To avoid this from happening your keyword strategy is a great way of attracting relevant traffic.
Here are a few different means by which you can include your keywords throughout your website:
You should include keywords where possible in your content. For example, a Dog Kennels might want to include keywords like ‘dog kennels’, ‘boarding kennels’, ‘kennels’, ‘dog day care’ and their location. These should be written in sentences that explain more about your business. You have to write compelling content that is of interest and value to the consumer: you can’t just list a load of words that aren’t in sentences, as Google will see this as spam. In order to identify what your keywords are, you need to try and understand what your customers are likely to be searching for and incorporate these keywords into your web content.
You can also include your primary keyword in your page title, URL and Meta Tags.
There should be an area within your content management system that allows you to write your meta title, description and keywords. Listing your ‘key’ ‘words’ can improve your chance of listing on page one of search results.
Short keywords can often have tough competition because your competitors are likely to be using them as their keywords as well. Updating your website pages and adding additional but relevant content regularly can help show Google that you are keeping your website fresh. You essentially want to give Google reason to list your website over a different website.
There are of course, many other additional SEO strategies that your digital marketing strategy should include. However, including keywords in your web content is certainly a good place to start in helping Google to match relevant search traffic to your website. If you want to get started on your keyword research and SEO strategy, then contact our experienced SEO team at Carrick today.