Posts by colin

Why Your Business Should Be Using Print as Part of Your Marketing Strategy We live in a world that is saturated with marketing messages; you can no longer scroll through your Facebook feed without a sponsored post appearing or watch a YouTube video without being subject to a 10 second advert first. We can’t even…

It’s become near impossible to scroll through your newsfeed without spotting targeted Facebook adverts that contains content that sparks some sort of interest or relevance to yourself. Why is this you might wonder? Well somewhere out there is some savvy business using Facebook Advertising as part of their digital strategy. Facebook advertising is a powerful…

Plus 3 Benefits GDPR will bring to your Business The countdown is on, the new GDPR regulations come into force on May 25th 2018. For those who don’t know what GDPR is… it’s time to start paying attention. GDPR (General Data Protection Regulation) is all about data privacy. The GDPR Report States “GDPR aims to…

1. AdWords work faster than SEO A well optimised AdWords campaign can work much faster than SEO for a business to get the much coveted first spot in search, despite SEO and Google AdWords being search engine marketing strategies to generate more traffic. Some reasons that Adwords can work faster are: The ability to focus…

1. Mobile First 2017 was the year that more people browsed the web on their mobile phones rather than using a traditional desktop computer. This means that your website should be more focused than ever before on the mobile audience this year and beyond. Mobile design has matured. The roll-out burger has become established, minimising…

Lots of people take up new year resolutions to exercise more or eat healthily but what about your business? Is your business in need of help to maximise its online presence? Here are five of our new year resolutions we can help you with. 1. Ensure my website is responsive As more and more people…

The search algorithm that Google uses is now so complex that some people are giving up on SEO as they feel it is too difficult to understand. We are here to simplify it for you, so that we can help you make the right decisions for your website. Myth 1: Your Search Engine Experience Is…

The Benefits of SSL With high profile data theft and hacks becoming increasingly common, security becomes more important on the ever expanding web. To be seen as a trusted site and business partner, it is becoming more important for websites to install an SSL certificate. An SSL certificate is not just for eCommerce sites, sites…

The internet is an important tool in a businesses armoury and the way that websites are being utilised and developed is constantly evolving. Websites are no longer just a standard for a business, they are a necessity. Also, neither is a website just an information tool for a customer, it’s the beginning of a conversation.…

Amidst the changing face of advertising, we, as an industry, are constantly looking for ways to assess the effectiveness of a given campaign and to judge its potential reach. After all if you can measure it – you can manage it. One of the key factors for digital advertising, and indeed the basis of much…