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Goaaaaalll! We all love it when a goal is scored. Just like in Football, goals in the digital industry can be an expensive business when they’re not met. That’s why in this blog entry we identify the importance of goal tracking in your digital marketing activities. Most businesses engage in digital marketing activities like Google…

As I’m sure most of you already know, Facebook is a popular social media channel used by individuals and businesses day in day out. With so many users, Facebook is a really great platform for your business and powerful communication tool that businesses should harness to help build brand awareness and drive business. Facebook allows…

The digital arena presents an outstanding opportunity for your business to excel and secure online sales, especially as we have now seen a transition from traditional popping to the shops, to staying at home and ordering what we need with a tap of a few buttons. The digital sphere is an exciting place to be.…

There are so many opportunities for you to present your brand to new clients as well as your existing client base. If you’ve been out and about today, no doubt you will have driven past a billboard. If you’ve been on Facebook, no doubt you’ve seen a sponsored post: maybe you’ve opened your emails to…

The highly organised amongst us will have already finished their Christmas shopping, but for the majority, we’ll be panic buying right up until the 23rd of December. This means that as a retailer, you have a great opportunity to secure extra sales in the lead up to Christmas. We identify some top tips on how…

Why your business should be using Facebook Ads to secure Christmas Shopping Sales As November is officially here we think it’s just about okay to start talking about Christmas. Yes, it’s that time of the year again; the Christmas decorations have been creeping into the shops over the last month or so and from now…

PPC or Pay Per Click is a common tool used by advertisers to market their business on Google Search. When carrying out a search on Google, users are presented with organic search results and paid search results. The paid search results will appear at the top of the page with an “Ad” icon next to…

The likes of social media, blogs and website content have given people a platform and voice to pretty much write what they want, when they want. This has caused the internet to become flooded with information, some of which is very valuable, interesting and trustworthy and some of which is fake news. Businesses should use…

If you’re a regular reader of our blog, you will have noticed that we think print marketing is equally as important as digital marketing. Hell, there was a time when we all ignored that pile of post sat on the stairs, but times are changing and we are seeing a real resurgence in print and…

We reveal 3 indicators that help measure your SEO Success SEO aka Search Engine Optimisation is a necessity for website success. SEO is a set of strategies applied to your website on a consistent basis to help Google and other search engines decipher what your website is about and which search keywords your website should…