Posts by colin

We live in a fast paced world where people want to find what they are looking for with ease: they want information readily available to them. If we’re driving to a new place, more often than not we’ll put the address into our Sat Nav so that we know where to go and we’ll look…

Is your marketing proving to be successful? Are you getting a good return on investment? Are you generating new leads from your marketing? Has the traffic to your website increased? Which keywords are directing traffic to your website? Okay, you get the gist. These are all the types of questions you should know the answer…

Digital marketing provides the tools by which leads can be generated. Where there is a lead, there is opportunity for conversion. For most businesses, part of the problem lies in the lead generation itself. For some, leads are very slow and non-existent. A healthy business will need regular new leads that they are able to…

When it comes to Search Engine Optimisation (SEO), Keywords are pretty integral to your SEO strategy. Keywords can range from one singular word to key phrases made up of a few words. Keywords are used to help search engines depict what your page content is about and therefore direct relevant traffic to your website based…

The digital marketing industry is becoming saturated with numerous digital agencies set up to grow your online presence. There is so much that you could be doing digitally, that sometimes businesses are put off by all the jargon and overwhelmed by which strategies they should be using. Others find themselves dipping their toes in here…

If you’re browsing social media like Facebook, Instagram and Twitter, you will commonly see a piece of text or an image preceded with #words #that #have #the #hashtag #symbol #in #front #of #them. Hashtags aren’t always necessarily included within a sentence and are sometimes just shown next to stand alone words. What are hashtags used…

Goaaaaalll! We all love it when a goal is scored. Just like in Football, goals in the digital industry can be an expensive business when they’re not met. That’s why in this blog entry we identify the importance of goal tracking in your digital marketing activities. Most businesses engage in digital marketing activities like Google…

As I’m sure most of you already know, Facebook is a popular social media channel used by individuals and businesses day in day out. With so many users, Facebook is a really great platform for your business and powerful communication tool that businesses should harness to help build brand awareness and drive business. Facebook allows…

The digital arena presents an outstanding opportunity for your business to excel and secure online sales, especially as we have now seen a transition from traditional popping to the shops, to staying at home and ordering what we need with a tap of a few buttons. The digital sphere is an exciting place to be.…

There are so many opportunities for you to present your brand to new clients as well as your existing client base. If you’ve been out and about today, no doubt you will have driven past a billboard. If you’ve been on Facebook, no doubt you’ve seen a sponsored post: maybe you’ve opened your emails to…