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The search algorithm that Google uses is now so complex that some people are giving up on SEO as they feel it is too difficult to understand. We are here to simplify it for you, so that we can help you make the right decisions for your website. Myth 1: Your Search Engine Experience Is…

The Benefits of SSL With high profile data theft and hacks becoming increasingly common, security becomes more important on the ever expanding web. To be seen as a trusted site and business partner, it is becoming more important for websites to install an SSL certificate. An SSL certificate is not just for eCommerce sites, sites…

The internet is an important tool in a businesses armoury and the way that websites are being utilised and developed is constantly evolving. Websites are no longer just a standard for a business, they are a necessity. Also, neither is a website just an information tool for a customer, it’s the beginning of a conversation.…

Amidst the changing face of advertising, we, as an industry, are constantly looking for ways to assess the effectiveness of a given campaign and to judge its potential reach. After all if you can measure it – you can manage it. One of the key factors for digital advertising, and indeed the basis of much…

Today, more and more consumers use the internet to search for the products or services they need or want. A business will gain credibility by having a website. Without one, potential customers will go to competitors. As a business owner you may think you can’t afford a professional website or that it doesn’t have its…

When choosing a supplier for a new website or to market your company through graphic design, you will probably be looking for an accessible and reliable company to act as an extension of your own marketing team. There are many companies offering what at first may seem like very similar services, so how can you decide…

With over 40,000 searches per second, 3.5 billion searches a day and 1.2 trillion searches per year the power of Google cannot be underestimated. As a business the benefits of promoting a website effectively on this platform can open doors to new audiences, markets and beyond. There isn’t a bigger shop window available which can…

There are so many different browsers available nowadays, how do you know which one gives you the best experience on the web? At the moment of this being published the most popular browser on the internet is Google Chrome with 71.4% of the market share. Since it was released in September 2008 the amount of…

For every iPhone sold an average of 119 apps have been downloaded and, according to Apple Chief Executive Tim Cook, this number has been creeping upwards for quite some time. Yet typically when someone downloads an app they are, on average, only ever likely to open it twice. This lack of retention isn’t all that…

Google suggest that since their update last April responsive sites are featuring prominently in local search results, which is beneficial to many businesses. To see if your website is up to scratch, check the mobile friendly test tool. Social interactions, shopping habits and a plethora of tools are available in the devices we take for granted…