Harnessing the power of Google for your business

With over 40,000 searches per second, 3.5 billion searches a day and 1.2 trillion searches per year the power of Google cannot be underestimated.

As a business the benefits of promoting a website effectively on this platform can open doors to new audiences, markets and beyond. There isn’t a bigger shop window available which can position you in front of an audience already demanding your services.

The majority of websites on the internet nowadays rank on Google, whether it’s in first place or last, most websites will appear somewhere within its listings. The downside to this is that without a plan and clear goals to differentiate your website from the next it can be a small fish in a big pond, which alongside stats such as 9 out of 10 people do not move past the first page of Google means that a strategy is needed to push to the front and speak to customers who have already indicated an interest in obtaining your services. The two main strategies in taking advantage of the opportunities that Google can offer come through Search Engine Optimisation (SEO) or Pay per Click Advertising (PPC).

SEO is a means of ensuring your website is fine tuned to tell Google how much of an authority a business is in its area. It is about streamlining website content and code to best speak to Google and let it know that if someone searches for a particular term, then your website is the most relevant and reliable link to display to them. SEO can be greatly effective and is thoroughly recommended to raise in the rankings naturally, although to get onto the first page can take a period of time and the benefits if this approach are reaped in the long run.

The second, and instantly effective option is PPC also known as Google AdWords. With Google AdWords you essentially bid for keywords that you believe your target audience would search for. Your company and website will then be held in a optimum location on the search page to present you in front of that user, with a fee taken if they decide to click through to your website. With no minimum spend, this technique should at least be trialled to see how many potential business leads can be driven to your website.

These two approaches are effective with a well thought out and planned strategy standing behind them pushing them forward and should not be jumped into without prior research into the target audience and potential avenues for keywords. The power of Google should not be underestimated and the benefits of harnessing this for your business can be immense.

If you would like to arrange a meeting to talk about how we can help you achieve results through Search Engine Optimisation or to strategically place your business using Google AdWords then get in touch.