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Black Friday, followed by Cyber Monday are some of the most popular shopping dates in the calendar, offering huge discounts and shopping incentives. Of recent years, many businesses have chosen to use this as an opportunity to maximise their website sales, with some choosing to run a promotional period of up to two weeks.  Black…

SEO (Search Engine Optimisation) is a digital practice that most online business owners will want to include as part of their inclusive digital strategy. Although, appearing in the top search results when a keyword or phrase is entered is your aim, Google for example can take some time to achieve the impact and increase that…

There seems to be a lot of misinformation suggesting that blogging is outdated… we’re here to show you why that’s not the case! Here’s why you should spring into action, commit to regular writing and blog your way to SEO success. Let’s start at the beginning. What is SEO? In its simplest form, SEO involves…

Having an online presence is important to your business success. There are people out there looking for what you have to offer, they just need to know that you’re there. You need to make sure that your content whether that is on your website, social media or your emails is what your audience want to…

So, what is SEO? In its simplest terms, SEO (Search Engine Optimisation) is a set of practices applied to a website to improve its organic ranking in search results. i.e. When someone searches for a result on Google you are presented with a list of search results with different website options. At the top you…

Now is the perfect time to review your marketing activities over the last 12 months! You can make informed decisions of where to invest your marketing budget when it comes to planning your 2022 marketing strategy. Here we summarise some of the key factors you should include in your 2021 marketing review. Website Before you…

Do you have the patience to scroll to page 2, 3 or 4 when carrying out a search on Google? Are you satisfied with the results presented to you on the 1st page? How do you improve your website listing on Google? The likelihood is, you don’t spend much time looking through all the pages…

As we enter the lead up to Christmas business owners really want to end the year on a high. But securing those all-important sales, doesn’t mean you always need a new audience to increase sales. An integrated multi-channel marketing strategy can assist your business. It can be the driving force to bringing awareness to your…

It’s been just over a week since Facebook, Instagram & Whatsapp all went dark! If you enjoyed the short break or were someone constantly refreshing your apps, it certainly caused a stir! For many people, social media is a lifeline in business. It allows you to reach a huge audience, it provides a space to…

What is a brand? Brand design is so much more than a name or logo! Although, when we think of a brand we often think of their logo as this is what helps it become recognisable, there are often other thoughts and feelings that go with it. In fact, a brand is often described as…