Creating great content to generate business

Having an online presence is important to your business success. There are people out there looking for what you have to offer, they just need to know that you’re there.

You need to make sure that your content whether that is on your website, social media or your emails is what your audience want to read. What they can relate to and importantly, engage with, provokes them to get in touch. Creating great content will help you achieve that goal and generate more business!

Someone is more likely to get in touch with your business when they know more about you. Especially if they like what they see, are interested in what you offer and want to see how you could support them. Here we’ll breakdown the ways in which you can create content that your audience want to read!

Creating great content to generate business

Firstly, it’s all about establishing the spaces in which your audience engage. For example:

  • Is your audience going to be searching on Google?
  • Do they use social media?
  • Have they signed up to your email list?
  • Are they reading your blog entries?

If you answered yes, your audience will be doing all the above, then you might want to break it down and focus on one area at a time. When you have become consistent and good at creating content for the one channel you then being to incorporate the next. Although some of you might want to do it yourself, we know that many of you will want the expert support of a marketing agency like ours. So, if you’re already feeling overwhelmed with your content do list, just know that the team at Carrick Creative are on hand to help.

So how do you know what content you should be creating?


Your website is likely one of the fundamental online presences you have. It’s the space where your customers can go to find who you are, what you have to offer and often details how they can get in touch with you. Users will most likely arrive at a website after carrying out a google search.

A google search will present users with paid Google Ads and organic website listings. The higher your website lists on those organic listings, the more traffic you are likely to generate to your website. To ensure that the content on your website is relevant to what your audience are searching for, it’s a good idea to carry out keyword research.

If your website is producing relevant content that answers users queries then search like Google are going to want to present your website as a solution, as after all Google want to provide their users with the best user experience so they don’t go elsewhere.

Social Media

Social media offers a space where customers/potential customers can really get to know you and your business on a deeper level. Not only can you showcase what your business is about you can also showcase the everyday, the behind the scenes, the little unique things that make your business stand out from the others.

Plus, social media channels like Instagram and Facebook offer some great interactive features like polls and quizzes. Use this as an opportunity to learn more about your audience. Ask them what they like about your business/products or what type of content they want to see from you.


Your emails are a great space to keep people up to date with any important news, product releases or any information you think will be of interest to your audience. Monitor your stats like the open rate and click through rate. It will help identify the email topics/types of emails that your audience engage with and take action from.


Your blog is a great space to really showcase your expertise in a particular area. Use the research you have conducted for your website, social and email content and really expand on this in a greater detail on your blog. Not only does your blog help satisfy the needs of those customers that really like to do their due diligence and read up on things in a lot of detail, it can also support the SEO strategy and help your website climb the organic rankings (For more information on SEO click here).


Struggling for ideas of what content to create? Start by typing a phrase on Google that’s relevant to your business. See what results are suggested as starting point for your content to answer!

Do you need support with creating great content to generate business, give our team at Carrick Creative a call today.