Posts by colin

The highly organised amongst us will have already finished their Christmas shopping, but for the majority, we’ll be panic buying right up until the 23rd of December. This means that as a retailer, you have a great opportunity to secure extra sales in the lead up to Christmas. We identify some top tips on how…

Why your business should be using Facebook Ads to secure Christmas Shopping Sales As November is officially here we think it’s just about okay to start talking about Christmas. Yes, it’s that time of the year again; the Christmas decorations have been creeping into the shops over the last month or so and from now…

PPC or Pay Per Click is a common tool used by advertisers to market their business on Google Search. When carrying out a search on Google, users are presented with organic search results and paid search results. The paid search results will appear at the top of the page with an “Ad” icon next to…

The likes of social media, blogs and website content have given people a platform and voice to pretty much write what they want, when they want. This has caused the internet to become flooded with information, some of which is very valuable, interesting and trustworthy and some of which is fake news. Businesses should use…

If you’re a regular reader of our blog, you will have noticed that we think print marketing is equally as important as digital marketing. Hell, there was a time when we all ignored that pile of post sat on the stairs, but times are changing and we are seeing a real resurgence in print and…

We reveal 3 indicators that help measure your SEO Success SEO aka Search Engine Optimisation is a necessity for website success. SEO is a set of strategies applied to your website on a consistent basis to help Google and other search engines decipher what your website is about and which search keywords your website should…

PPC (pay per click) is managed by AdWords. It’s a strategy applied by many marketers to help boost business. A PPC campaign involves listing for a selection of keywords when someone makes a search on Google. Different to organic listings that are normally earned over time by having a SEO optimised website, PPC can be…

Having a website in this day and age is critical and often described as the single most important marketing tool for your business. Most business owners therefore invest heavily in getting their website right, ensuring it looks good, performs as it should and as the old saying goes “does what is says on the tin”.…

Your logo, business name, tag line, colour scheme, motto, website, digital marketing and print marketing materials are all imperative factors that congregate to create a brand. Remember your brand is your company’s identity, it’s the first thing people see and will often influence first impression, create loyalty and so on. You get the gist; your…

Internetlivestats suggests that Google processes over 40,000 searches a second, that’s about 3.5 billion searches per day. You don’t need us to tell you that that’s a lot of people. You know yourself, you carry out your internet search and then click on a website. I’m sure you get where we are heading here. If…