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Effective Payroll Solutions (EPS) is a specialist Payroll Bureau with a vast amount practical experience in the field. They offer a complete range of payroll services to small and medium organisations. EPS approached us to re-brand their corporate logo and create a new website to showcase their vast expertise.
We created a fresh, distinctive logo which provided a much more modern feel to the company. The dynamic logo mark incorporates movement and energy. This reinforces the message that every payroll solution is enclosed in one place. The typography and colour scheme is an evolution of the old logo. This ensured brand continuity with their extensive list of established clients.
We carried the new branding through into the new website. Key EPS services are highlighted to create clear calls to action and enabling users to easily access the free quotes service and generate sales. The site is clear and professional and enables users to access a large amount of valuable information in a simple and elegant way. For this reason we minimised distracting generic imagery, leading to a site that stands out from competitors.