How Should I Market My Business?

Create a marketing strategy for your audience

Marketing your business in 2023 might be seen as hard work, considering the huge number of marketing strategies and platforms that are now available to us. Social Media alone offers a variety of platforms to get visible and connect with your audience (Facebook, TikTok, Twitter, LinkedIn, Instagram, and Pinterest amongst the most popular), not to mention other important strategies like Paid Ads, Search Engine Optimisation, Email Marketing, PR and more!

It will come as no surprise that marketing your business could be seen as a full-time job.  Here at Carrick Creative we are on hand to help you create a marketing strategy that’s right for your business and even implement the strategies for you.

So how should you market your business?

As we’ve already discussed, the marketing options can be endless, so to help keep things simple we encourage you to stick with the basics. Here’s how we recommend you get started.

Understand your audience

Firstly, you’ll need to consider who your ideal customer is and where they are likely to be “hanging out”. For example, if you are an art business, you can guess that a highly aesthetic and visual platform like Instagram or even Pinterest could be the social platform of their choice.  If you’re thinking your customer isn’t likely to be spending hours of their day scrolling through social media, then perhaps an email campaign might be best suited.

What’s your marketing budget?

Of course, this is another important factor when it comes to creating your marketing strategy. Some marketing activities cost a lot less than others. At Carrick we can help with social media posts and imagery.  However, if you want to further expand the reach of those social posts and target a specific audience, you might consider Paid Social Ads. Social advertising can be great, but it can also increase your marketing spending dramatically and pretty quickly if you’re not careful.

Ask for help:

And of course, if you really don’t enjoy marketing your business, and would much rather work in your area of expertise, why not hand it over to our team to help you? Our talented team at Carrick Creative is ready and waiting to support you.

We can support you with:

  • Web Design & Development
  • Ecommerce
  • Social Media
  • Graphic Design & Branding
  • SEO
  • Pay Per Click
  • Print

Get in touch with us today